Stardoll is a virtual dress up game for girls. Users can explore fashion by creating their own outfits and ensembles. The user begins by selecting a style, which range from goth to girly, nerdy, punk, emo and many more. The user can click arrows to scroll through the styles, which include both male and female figures. The site allows the user to completely customize their character, with different hair styles, skin color, eyebrows and lips before getting to the wardrobe. After dressing their character, the user can also put together a scene which can include unique elements they choose, ranging from shelves, clocks and furniture to animals and pets. The application also supplies the user with a highly customizable garment creator. The user chooses a color and pattern from their fabrics collection and can select different dress designs to create an outfit in their chosen fabric. Users can also visit other user’s scenes and communicate through the site. Stardoll is available in an number of languages, including English, German, Portuguese, Spanish, French, Italian and Polish.
Stardoll was founded in April of 2004. The application was intended to offer a mature virtual website that would appeal to tweens and teenagers. The audience falls primarily in the 9 to 17 age range and the site pulls designs taken from actual real life garments to use in its virtual creations. The company is based out of Stockholm and currently includes CEO Mattias Miksche and investors Saul Klein and Klaus Hommels.
Stardoll gives users a highly customizable place to create and be creative. Users can design their characters right down to the eyes, lips and hair. The site also provides users pre-made garments and tools to create their own unique fashions. A doll house setting is accessible by each user that also gives them a place to create rooms to show off their fashion designs.
Stardoll uses many eye-catching colors, but does so in a mature way. The website is not nearly as childish in appearance as other websites intended for younger users. The figures look somewhat realistic (think “virtual Barbie dolls”). The user can also create their own garments from a number of colors and patterns.
A new user can join the Stardoll community from the application’s homepage. The first step is to select a style preference from the scrolling collection of figures. After choosing one, the user is asked to provide a desired username. Next, the user can enter their date of birth and check the membership terms agreement box before clicking he purple “Go Play” button below it.
All users can access Stardoll for free. There are no subscription fees or other charges for creating an account. Most of the features are also available for free. Some items cost Star Coins, which can be earned for free by completing activities on the site. Users can also choose to purchase Star Coins. This is done through a subscription system. The user can receive 200 Stardollars per month plus two gifts for around $7. A three month subscription includes 600 Stardollars and four gifts and costs around $6 per month while six months costs the same and upgrades to seven gifts and 1,200 Stardollars. The one year subscription costs around $5 per month and gives the user 13 gifts and 2,400 Stardollars. One time Stardollar purchases are also available.
Stardoll.com is intended primarily for children and teenagers. The site would likely hold more appeal to females rather than males, although there are male characters available. The application is easy to use and gives users many ways to be creative.